person using chisel while curving wood

Every commission starts with a conversation.

Loom makes sure yours never goes unanswered.

Chapter 1

The lead was warm. Then it wasn't.

A prospective client sends a message. The maker is at the bench — hands in the wood, fully present. Four days pass. By the time the reply arrives, the client has already booked someone else. Not because the work wasn't right. Because the silence was too long.

“Every missed reply is a material revenue event. The front-of-funnel — where leads are dropped — is unaddressed by every tool on the market.”

person holding yellow and black tape measure
£4,000+avg value of a single missed commission
8–20client touchpoints per commission
2 leads/quarterrecovered = Loom pays for itself 20x
Chapter 2

How Loom Works

Three steps that turn an unanswered inbox into a running commission.

01

Inquiry Arrives

A client emails your studio. Loom reads it with contextual understanding — not keyword matching. It knows it's a commission inquiry.

02

Loom Responds

Within minutes, a reply goes out in your voice. Loom gathers the right info — dimensions, timber preference, timeline — while you're at the bench.

03

You See What Matters

Commission triage. Design briefs. Revision loops. All surfaced to you at the right moment. Nothing slips.

Studio Inbox — Loom
New inquiry: Custom dining table 240cmReplied by Loom ✓
Follow-up: Oak finish options?Answered ✓
Approval: Final brief sign-offAwaiting your review
2 handled automatically · 1 needs you
Chapter 3

What Loom Does

Six capabilities. One purpose: make sure no commission opportunity goes unanswered.

AI Inquiry Triage

Reads new emails with contextual understanding, classifies them as commission, question, or spam. Routes them correctly — every time.

The core intelligence

Voice-Matched Replies

Drafts responses in your studio's tone. Feels handwritten, not automated.

Commission Tracking

From first inquiry to final delivery. Brief collection, revision loops, approval sign-offs — all in one timeline.

Lead Warm-Keeping

If a lead goes quiet, Loom follows up at the right moment. No commission slips through.

Inbox Zero

Only the decisions that genuinely need you surface in your feed. The rest is handled.

Works With Your Email

Connects to your existing inbox. No migration, no new tools to learn.

Why Not Just Use…

Not a CRM. Not project management. Something different.

The gap in the market is the inquiry-to-commission handoff. CRMs are built for sales teams. Project tools start after the client is already in. Loom lives in the moment that matters most — when a stranger first emails your studio.

CRMsHelloGrowthCRM, Salesforce
Project ToolsVidual, CutFlow
LoomBuilt for bespoke studiosRecommended
AI inquiry triage
Voice-matched replies
Commission-specific workflow
Works with existing email
Built for 1-5 person studios

✓  Supported    ∼  Partial    ✗  Not supported

One recovered commission covers a year.

Studios charge £3,000–£15,000 per commission. Two recovered leads pay for Loom many times over.

Studio

£99/mo

For independent makers.

  • AI inquiry triage (up to 50 enquiries/mo)
  • Voice-matched reply drafts
  • Commission timeline tracking
  • Inbox zero dashboard
Get Started
Most Popular

Workshop

£149/mo

For growing studios.

  • Everything in Studio
  • Unlimited enquiry triage
  • Lead warm-keeping & follow-ups
  • Brief collection & revision tracking
  • Approval sign-off workflows
Get Started

Atelier

£249/mo

For established studios & small teams.

  • Everything in Workshop
  • Multi-inbox support (up to 3 makers)
  • Custom voice training
  • Priority onboarding & support
  • Delivery coordination & client updates
Get Started

Questions from the bench.

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